Welcome to my Portfolio
The Designer Behind the Work.
I’m a graphic designer with a strong eye for detail and a passion for developing ideas into clear, engaging designs. My experience spans branding, campaigns, social media, print and digital, with a passion on creating work that is both purposeful and in line with brands core values.
Warm Moments campaign.
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Warm Moments was a core Bathroom Takeaway campaign built around the idea that the brand is part of the small, everyday moments that make home feel comfortable. Rather than telling one single story, the campaign created a collection of recognisable moments across different areas of bathroom life, with each instalment focusing on a different experience. The modular approach allowed the campaign to run consistently throughout the year while building a stronger and more recognisable lifestyle world for the brand.
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I contributed to the creative development of the campaign, helping translate the overall concept into a consistent visual language that could be applied across multiple moments and formats. I worked on developing the creative assets for social, digital and wider campaign activity, ensuring each instalment felt individual while remaining connected to the wider campaign. My role involved balancing the emotional storytelling of the concept with the practical requirements of creating flexible, repeatable content for different channels.
Bathroom Takeaway Trade.
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Bathroom Takeaway Trade was created to speak directly to professional bathroom installers, with a tone and visual identity built around the reality of life on the tools. The brand moves away from polished advertising in favour of honest photography, relatable humour and content that feels like it comes directly from the trade. Its disposable camera approach gives the brand a distinctive, authentic visual style, with real installers capturing their own jobs and experiences.
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I led the creative development of the brand, designing the logo, establishing the colour palette and helping define the tone of voice and wider visual direction. I presented the identity to senior stakeholders and worked closely with the wider team to ensure it connected with the trade audience and supported the brand's objectives. Since launch, I have continued to manage and develop the creative across social media, email campaigns, print and in-store assets, as well as helping plan and run the disposable camera competitions that generate much of the brand's photography and content.
Warm Regards Campaign.
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Warm Regards was a winter campaign built around the warmth and comfort found in everyday moments at home. The campaign explored the colder months through small, relatable moments of connection, comfort and family life, using the bathroom as a natural part of these stories. Rather than focusing solely on the products, the campaign aimed to position Bathroom Takeaway as a lifestyle brand and create an emotional connection with customers through warmth, familiarity and quiet moments.
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I was involved in developing the creative direction and bringing the campaign concept to life across its visual assets. I helped shape how the campaign looked and felt, ensuring the creative remained consistent with the wider Bathroom Takeaway brand while supporting the emotional story behind the campaign. My work included developing campaign assets across digital and social media, refining the visual details and ensuring the final creative felt cohesive across the campaign.