I create a weekly piece of social content for Bathroom Takeaway’s main brand, developing two recurring formats that alternate each week: Product Spotlight and Product Inspiration. Together, they create a balance between product-focused content and more visual, inspirational storytelling.

Product Spotlight posts use a physical receipt-style layout, with product details presented on the receipt and printed product imagery arranged around it. Product Inspiration posts take a more editorial approach, bringing together a collection of imagery that works as a visual mood board, reflecting the colours, materials and atmosphere of the brand.

Both formats are created as physical compositions, printed, arranged and scanned to give the content a tactile quality and bring more visual interest and variety to the feed. I also write the accompanying captions in line with the brand’s tone of voice and schedule the posts through Sprout Social.