themed.co.uk
Social content designed to inspire and engage.
From product-led videos to creative room inspiration.
Peter Rabbit Collaboration
For this video, I worked with the Peter Rabbit team to create social content for both Themed’s Instagram account and the official Peter Rabbit account. We discussed the creative direction and objectives through email, ensuring the content would work for both audiences while remaining in line with Peter Rabbit’s established brand guidelines.
The video was designed to both demonstrate how easy the wall stickers are to apply and showcase the new Peter Rabbit range through a styled room setting. The Peter Rabbit team provided props, including teddy bears, which helped bring the content to life and create a more engaging visual for the audience.
This project gave me experience working collaboratively with an established brand and communicating externally to develop content that met both their guidelines and our own marketing objectives. It also strengthened my understanding of how to adapt creative when working with brand partners and licensed products.
Batman Event
For this video, I used footage captured by another member of the marketing team to create a fast-paced piece of social content promoting a Batman exhibition in Manchester. As Batman is one of the brands we work with, the aim was to inform followers about the exhibition while also highlighting that we sell officially licensed Batman products.
This was my first time creating this style of content, so I used CapCut to edit the footage into a smooth and engaging video. I incorporated a voiceover and auto-generated captions to make the information clear and accessible, while keeping the pacing suited to social media. The finished video combined informative content with a strong visual style to encourage interest from both Batman fans and our existing audience.
This video is an example of the regular social content I created for Themed, using a range of football wall stickers and different people applying them to make the content visually engaging. The aim was to communicate the product benefits quickly and clearly, showing how easy the stickers are to apply and remove while keeping the video fast-paced and satisfying to watch.
The footage was recorded on an iPhone and edited in CapCut, using an AI-generated voiceover alongside bright on-screen captions. This style of voiceover worked particularly well for the brand, helping us create quick, consistent content that suited the pace of social media. We also used captions to make the videos accessible without sound, following research we carried out in 2023 which found that 80% of Instagram users were watching without sound.
This type of content became a regular part of my social media work, allowing me to create simple, repeatable videos that showcased a variety of products while keeping the content engaging and suited to the platform.
Themed.co.uk social media
Themed is a wall sticker brand offering an affordable and flexible alternative to traditional wallpaper, with products designed to help parents easily transform and personalise their children's rooms. My social content focused on speaking directly to parents, highlighting the creativity and ease of using the products while showing how they could create a themed space without the cost or commitment of decorating an entire room.
A key part of the content strategy was demonstrating just how easy the products are to apply. I created video-led content showing the application process in a simple and approachable way, helping remove any uncertainty around using wall stickers and allowing the product to speak for itself. Alongside this, I created content that showcased different designs and room ideas, helping parents visualise how the products could be used to create a personalised space for their children.
The content combined product demonstrations, inspirational room imagery and relatable, parent-focused messaging to make the brand feel accessible and practical. The aim was not just to show what the products looked like, but to demonstrate why they were an easy, affordable and creative option for transforming a child's room.