During my time at Indevor Group, I managed social media content across three different brands: Indevor Group, RS Bonds, English Estates and more. While Indevor Group and RS Bonds for example shared a more professional and corporate approach, English Estates had a more premium and luxurious identity, requiring a noticeably different visual style and tone. Working across these brands gave me experience adapting content to suit different audiences while maintaining the individual identity of each company.

I created content for LinkedIn with a focus on business updates, company news, industry information and key moments throughout the year. I planned content approximately a quarter in advance, creating and organising posts before scheduling them directly through LinkedIn. As Canva was the main design platform available to me, I used it to create social assets that remained consistent with each brand's existing visual identity, working within the tools and resources available.

I have included selected examples from each brand to demonstrate how I adapted the same type of content to suit different identities. The Easter posts in particular show how the same occasion can be approached in completely different ways depending on the brand, from the more corporate and professional style of Indevor Group and RS Bonds to the more refined and luxurious feel of English Estates. This experience strengthened my ability to work within established brand guidelines and adjust both the visual approach and communication style depending on the audience and brand positioning.